https://embed.notionlytics.com/s/WkZVeGFVcHRiVWxsVkVGM1lUVnJRMUpqVEZvPQ==

• Alloy, a New York based telehealth startup focused on women over forty is founded by Anne Fulenwide & Monica Molenaar.
• The platform designed for women & by women has yet to launch but is:
  • A telehealth platform with access to specially-trained doctors, all certified by the North American Menopause Society (NAMS)
  • A suite of FDA-approved hormonal prescription solutions at an accessible price delivered straight to their doors
  • Customized content and community-building to guide them through this stage of life
• What is not clear is how Alloy will differntiate itself from others in the same space like Elektra Health, Caria, & Gennev - each offering telehealth solutions for perimenopause and up with community support.
• One potential differentiator is the co-founder Anne Fulenwide is the former Editor in Chief of Marie Claire, which may give her a leg-up in terms of ensuring quality content is produced (this does not guarantee it will be optimized for digital, but the type of content could be more engaging).
• See more below:

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